Dec 21, 20204 min read
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
Oct 13, 20201 min read
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
Jun 28, 20171 min read
Why rebrand? Growth!
Why do organizations rebrand? To create opportunity for growth. And it's usually because their current brand is no longer relevant....
Jun 26, 20171 min read
WTF Rebranding
The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world....
