

2023 Learnings Drive 2024 Rebranding Trends
Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...
Jan 24, 20241 min read

How Long Does Rebranding Take?
This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...
Oct 5, 20234 min read

Three Approaches to Rebranding
Jim Heininger joined Drew Dinkelacker on his Marketing Accelerator podcast to talk about three ways to approach rebranding. Here's the...
Aug 7, 20232 min read


Overcoming Rebranding Challenges
Other recent podcast appearances: The Thrifty Marketer The Garlic Marketing Show Jim Heininger joins the Merged Marketing Podcast to talk...
Apr 5, 20232 min read


Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
Mar 23, 20231 min read


Three Credentials To Look For When Selecting A Rebranding Firm
Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding...
Dec 16, 20222 min read


Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...
Dec 7, 20224 min read

How To Rebrand: Follow These Four Steps
Rebranding is a major undertaking for an organization, but one that can deliver an ROI that far surpasses the investment in resources and...
Nov 15, 20224 min read


Selecting a Rebranded Name
Jim Heininger's latest story "What's In a Rebranded Name? Hopefully Everything" originally appeared in Forbes: https://bit.ly/3UDhKS9...
Nov 10, 20224 min read


Rebranding News is Here
Our October issue of Rebranding News is here. Read the full issue here. A Brand Refresh, Repositioning or Rebrand. What Are The...
Oct 19, 20221 min read