Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...

Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...

This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...

Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...

The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...

Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding...

Rebranding requires more than names, logos, websites and marketing materials. It can be an emotionally demanding process that requires...

Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...

Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...

Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...