Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...
Feb 16, 20211 min read
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
Dec 21, 20204 min read
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
Oct 13, 20201 min read
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...
Oct 6, 20201 min read
The Power of Blue
Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn....
Oct 17, 20191 min read
Rebranding Requires Conviction
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
Nov 6, 20173 min read
Rebranding Requires Change Management
Rebranding your organization is a clear signal of change, that you have new future-facing plans for bringing your products or services to...
Oct 16, 20172 min read
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
Oct 4, 20173 min read
Rebranding Pumpkins
We owe our love affair with pumpkin spice everything to a rebrand! Read in TIME how Harper's Weekly and the author of 1844 poem "Over the...
Sep 26, 20174 min read
Should I Announcement My Rebranding In Advance?
Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...
Aug 30, 20171 min read
