Aug 30, 20171 min read
Should I Announcement My Rebranding In Advance?
Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...
Aug 15, 20171 min read
The Definition of Rebranding
We believe rebranding is the deliberate and systemic process of creating an inspired, forward-facing organization ready to grasp...
Jun 7, 20171 min read
10 Key Measures For Your Rebranding Initiative
How do you measure the success of the rebranding of a company or organization? What measurable outcomes do you design into the rebranding...
May 17, 20172 min read
The 7 Deadly Sins of Rebranding
A nice follow up to the 10 Commandments to Successful Rebranding might be the 7 Deadly Sins that are sure to sabotage even the greatest...
May 17, 20172 min read
The 10 Commandments of Rebranding
We believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp...
May 12, 20171 min read
Heininger to Speak on Rebranding at American Marketing Association Conference
Jim Heininger, founder of The Rebranding eXperts, will speak on the topic of rebranding at the American Marketing Association's annual...
