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Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification

Jan 243 min read

Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification

In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...

Rebranding News is Here

Nov 16, 20221 min read

Rebranding News is Here

The November issue of Rebranding News is here. Read the full e-newsletter here. Pack Your Rebranded Name With Meaning We had the pleasure...

Selecting a Rebranded Name

Nov 10, 20224 min read

Selecting a Rebranded Name

Jim Heininger's latest story "What's In a Rebranded Name? Hopefully Everything" originally appeared in Forbes: https://bit.ly/3UDhKS9...

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KEY REBRANDING TRENDS TO WATCH

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CEOs, Carry the Rebranding Flag

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CMOS: Become Change Agents

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Make The Right Rebrand First Impression

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10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

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Rebranding Became Fearless In 2019: Here's What To Expect In 2020

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Rebranding Best Practices

Rebranding Best Practices

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

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