Dec 20, 20191 min read
Rebranding Became Fearless In 2019: Here's What To Expect In 2020
rebranding trends
Dec 6, 20191 min read
The Definition or Rebranding
People often confuse "rebranding" as any change to a company's brand, it's logo, it's advertising tagline and more. Our founder Jim...
Nov 25, 20191 min read
Sharpen Your Marketing Skills
Founder Jim Heininger offers advice to sharpen your marketing skills in Forbes. https://www.forbes.com/sites/forbesagencycouncil/2019/11/...
Nov 18, 20193 min read
Rebranding Requires Change Management
Everybody seems to be rebranding these days. Staples, Coldwell Banker and Bank of America/Merrill Lynch are just a few have announced...
Oct 17, 20191 min read
The Power of Blue
Excited to be supporting this transformative rebranding effort for Blue Cross and Blue Shield/HCSC and Dearborn....
Jun 17, 20191 min read
How to prevent a crisis?
Founder Jim Heininger shares the recommendation to first know your vulnerabilities in this Forbes story. https://www.forbes.com/sites/for...
May 3, 20191 min read
Standout Websites
How to make your website stand out from competitors? Our founder Jim Heininger shares his thoughts with Forbes....
Apr 22, 20191 min read
Responding to Negative Online Reviews
Founder Jim Heininger shares his thoughts on responding to negative online reviews with Forbes. https://www.forbes.com/sites/forbesagency...
Mar 11, 20191 min read
Rebranding Myth Busting
New presentation busting the top five myths on rebranding.
Mar 7, 20191 min read
15 Ways Agencies Can Establish Strong Relationships With New Clients
Rebranding Experts Founder Jim Heininger was featured in this Forbes Agency Council story on ways agencies should establish strong...
Jul 1, 20181 min read
10 Reasons for Corporate Rebranding
Always like Brandy Strategy Insiders' view on rebranding... https://www.brandingstrategyinsider.com/2018/06/10-reasons-for-corporate-rebr...
Nov 6, 20173 min read
Rebranding Requires Conviction
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
Oct 16, 20172 min read
Rebranding Requires Change Management
Rebranding your organization is a clear signal of change, that you have new future-facing plans for bringing your products or services to...
Oct 4, 20173 min read
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
Sep 26, 20174 min read
Rebranding Pumpkins
We owe our love affair with pumpkin spice everything to a rebrand! Read in TIME how Harper's Weekly and the author of 1844 poem "Over the...
Sep 21, 20171 min read
Rebranding Requires Stamina
Choosing to rebrand your company or organization in a momentous decision, one that is made more comfortable with the successful...
Aug 30, 20171 min read
Should I Announcement My Rebranding In Advance?
Best practices in rebranding suggest that you not share your rebranding plans in advance as it invites questions and scrutiny that may...
Aug 15, 20171 min read
The Definition of Rebranding
We believe rebranding is the deliberate and systemic process of creating an inspired, forward-facing organization ready to grasp...
Aug 3, 20172 min read
Measuring Rebranding Success
Related Stories: Refresh, Reposition or Rebrand? Should I Rebrand? Build The Rebrand Business Case We believe that rebranding should...
Jul 26, 20174 min read
Rebranding Perspective for The Private Equity Market Featured in Middle Market Growth Magazine
Delighted to have our perspective on rebranding as a private equity value driver featured on the news site for Middle Market Growth...
