Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...

Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...

What to avoid in rebanding

Rebranding mistakes to avoid

#1 predictor of rebranding success? Engaged leadership who embody the new brand. 3 Tips to Engage Leadership in Successful Rebranding...

A look at five simple questions to ask before rebranding

#rebrand #rebranding Rebranding an organization is a time and resource intensive endeavor. To ensure your success, follow these...

Here are the questions to ask first.

The definition of rebranding

Jim Heininger talks rebranding on the On Brand podcast.

CEOs role in rebranding success

Principal Jim Heininger's advice to Forbes: "Nothing inspires action more than an opportunity to advance the client's brand and business...

CMOs today must be the lead change agent in their company to align employees to deliver a continually advancing customer experience.

Time to reengineer your employer brand? Helpful advice from Founder Jim Heininger for companies whose employee reputation is strained by...

Rebrand Your Personal Brand

Rebranding reveal videos

Shoud we rebrand or not? Our founder Jim Heininger takes a look at the important consideration organizations should consider before...

Founder Jim Heininger shares thoughts on hot to approach a successful Super Bowl public relations effort in Forbes....

Forbes: Have a winning game plan

Thinking about rebranding in 2020? Our founder Jim Heininger teamed up with other agencies pros in this terrific Forbes story on 10...