News & Blog | The Rebranding Experts

Oct 13, 20213 min read

Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process

How to rebrand successfully, an insider's look.

Sep 30, 20213 min read

3 Biggest Rebranding Blunders to Avoid

With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...

Sep 21, 20213 min read

The Importance of Internal Engagement When Rebranding

#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...

Sep 15, 20212 min read

Rebranding Requires Commitment

Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...

Sep 7, 20212 min read

The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!

Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0...

Sep 1, 20213 min read

Rebranding Requires A New Customer Experience

At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...

Aug 25, 20213 min read

Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning

https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...

Aug 24, 20211 min read

Rebranding Experts Helps Curiosity Rebrand

CuriosityStream rebrands as Curiosity as business expands – TBI Vision US factual company CuriosityStream is rebranding itself with the...

Aug 12, 20211 min read

Transform Magazine: Rebranding Experts Worked with BPI Group To Develop New Brand Identity

https://www.transformmagazine.net/articles/2021/bpi-group-rebrands-to-bravanti-as-part-of-firm-s-growth-journey/ Chicago-based...

Aug 9, 20212 min read

REBRANDING EXPERTS HELPS BPI GROUP BECOME BRAVANTI

REBRAND IS PART OF FIRM’S GROWTH JOURNEY, EQUIPPING LEADERS AND ORGANIZATIONS TO BRAVE UNCERTAINTY AND IGNITE BOLD FUTURES CHICAGO (Aug....

Jul 23, 20211 min read

REBRANDING EXPERTS MANAGES TRANSFORMATION OF RIEGEL LINEN, T-Y GROUP AND HARBOR LINEN TO 1CONCIER

Rebranding Experts provided strategy and support for the formation of 1Concier, capping off the merger and rebranding announcement of...

Jun 16, 20211 min read

Recently Rebranded? Share Your Knowledge

We're conducting our survey on rebranding success again. If you recently completed a rebranding, please take a moment to complete this...

May 25, 20211 min read

Celebrate The Work, Not the Trophy

Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...

Apr 8, 20211 min read

Rebranding Your Personal Brand

Your personal brand is your career calling card, built over many years. Dynamics change and it might be time to renew your personal...

Mar 4, 20211 min read

The CEO's Role in a Successful Rebranding

Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...

Feb 16, 20211 min read

Trends in Rebranding: Fear is Fading

Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...

Jan 19, 20211 min read

Tap Family and Friends

Jim Heininger comments in Forbes on how to leverage family and friends in product development research. "Keep it all in the family....

Dec 21, 20204 min read

Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...

Oct 13, 20201 min read

Immediate Outcomes of Rebranding

Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...

Oct 6, 20201 min read

Avoid Rebranding Scar Tissue

Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

The Most Overlooked Question In Rebranding: What Are You Leaving Behind?

Rebranding Best Practices

Understanding the Distinctions Between Repositioning and Rebranding

Navigating Rebranding: What Customers Deserve To Know And Why It Matters

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Rebranding Myths Debunked

REBRANDING NEWS | BLOG

REBRANDING

NEWS

Featured Posts

Recent Posts

Archive

Search By Tags

Follow Us