What We Can Learn From the Facebook “Rebrand”
After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the...
Nov 1, 20213 min read
Should Facebook Rebrand?
The internet is a buzz about Facebook's possibly rebranding. Founder Jim Heininger shared his thoughts in WIRED story on the challenges...
Oct 22, 20213 min read
Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process
How to rebrand successfully, an insider's look.
Oct 13, 20213 min read
3 Biggest Rebranding Blunders to Avoid
With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...
Sep 30, 20213 min read
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
Sep 21, 20213 min read
Rebranding Requires Commitment
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
Sep 15, 20212 min read
The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!
Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0...
Sep 7, 20212 min read
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
Sep 1, 20213 min read
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...
Aug 25, 20213 min read
Rebranding Experts Helps Curiosity Rebrand
CuriosityStream rebrands as Curiosity as business expands – TBI Vision US factual company CuriosityStream is rebranding itself with the...
Aug 24, 20211 min read
Transform Magazine: Rebranding Experts Worked with BPI Group To Develop New Brand Identity
https://www.transformmagazine.net/articles/2021/bpi-group-rebrands-to-bravanti-as-part-of-firm-s-growth-journey/ Chicago-based...
Aug 12, 20211 min read
REBRANDING EXPERTS HELPS BPI GROUP BECOME BRAVANTI
REBRAND IS PART OF FIRM’S GROWTH JOURNEY, EQUIPPING LEADERS AND ORGANIZATIONS TO BRAVE UNCERTAINTY AND IGNITE BOLD FUTURES CHICAGO (Aug....
Aug 9, 20212 min read
REBRANDING EXPERTS MANAGES TRANSFORMATION OF RIEGEL LINEN, T-Y GROUP AND HARBOR LINEN TO 1CONCIER
Rebranding Experts provided strategy and support for the formation of 1Concier, capping off the merger and rebranding announcement of...
Jul 23, 20211 min read
Recently Rebranded? Share Your Knowledge
We're conducting our survey on rebranding success again. If you recently completed a rebranding, please take a moment to complete this...
Jun 16, 20211 min read
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
May 25, 20211 min read
Rebranding Your Personal Brand
Your personal brand is your career calling card, built over many years. Dynamics change and it might be time to renew your personal...
Apr 8, 20211 min read
The CEO's Role in a Successful Rebranding
Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...
Mar 4, 20211 min read
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...
Feb 16, 20211 min read
Tap Family and Friends
Jim Heininger comments in Forbes on how to leverage family and friends in product development research. "Keep it all in the family....
Jan 19, 20211 min read
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
Dec 21, 20204 min read
