News & Blog | The Rebranding Experts

Aug 9, 20223 min read

Should I Rebrand? Take this quiz to see if a rebrand is right for you.

Jim Heininger shares his perspective in this story on the key considerations to deciding when to rebrand. Read the original story here on...

Aug 3, 20224 min read

Branding, Rebranding and Refreshing Your Brand

Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk...

Jul 28, 20226 min read

Overcoming The Digital Challenge In Rebranding

Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...

Jul 27, 20223 min read

Should I Rebrand? Build The Rebrand Business Case

Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....

Jul 19, 20224 min read

Rebranding Success Requires Engaged Employees

This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...

Jul 15, 20221 min read

Stimulating Growth is Primary Reason for Rebranding

Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...

Jun 14, 20225 min read

ANA: A Swirl of Change Is Pushing More and More Companies to Consider Rebranding

Jim Heininger featured in this Association of National Advertisers story on rebranding. Why Folgers and Stoli, among other brands, have...

Jun 7, 20221 min read

Redefine a Brand's Purpose and Make it Relevant To Customers

Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...

May 26, 20224 min read

M&A Surge Drives Rebranding: Here Are Your Options

Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...

May 23, 20222 min read

PRO: Rebranding Can Improve Corporate Reputation

Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...

Apr 21, 20221 min read

Can't Rebrand? Then Refresh

Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...

Mar 31, 20220 min read

Heininger Speaks to University of Technology, Jamaica on Marketing Post-Pandemic

Mar 17, 20221 min read

Forrester Reports Rebranding on the Rise Among B2B Companies

Forrester reports that with M&A activity at an all-time high and a coming post-pandemic brand strategy wave that rebranding is on the...

Feb 1, 20221 min read

KEY REBRANDING TRENDS TO WATCH

Jim Heininger shares the Rebranding Experts' thoughts on key rebranding trends to watch in 2022. The video follows a story in Forbes.

Jan 27, 20224 min read

Key Rebranding Trends To Watch in 2022

Our annual look at rebranding trends featured in Forbes. https://bit.ly/3IH56ef At the beginning of each year, my firm takes a look at...

Jan 4, 20224 min read

Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value

This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...

Nov 29, 20212 min read

Rebranding Experts Makes Strong Debut on Clutch with 5 Star Review

Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the...

Nov 16, 20213 min read

The Cost Of Rebranding: A Checklist For Determining Your Investment

The Cost of Rebranding

Nov 1, 20213 min read

What We Can Learn From the Facebook “Rebrand”

After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the...

Oct 22, 20213 min read

Should Facebook Rebrand?

The internet is a buzz about Facebook's possibly rebranding. Founder Jim Heininger shared his thoughts in WIRED story on the challenges...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

The Most Overlooked Question In Rebranding: What Are You Leaving Behind?

Rebranding Best Practices

Understanding the Distinctions Between Repositioning and Rebranding

Navigating Rebranding: What Customers Deserve To Know And Why It Matters

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Rebranding Myths Debunked

REBRANDING NEWS | BLOG

REBRANDING

NEWS

Featured Posts

Recent Posts

Archive

Search By Tags

Follow Us