Dec 7, 20224 min read
Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...
Nov 28, 20222 min read
3 Red Flags That Signal You Need to Rebrand
There are many reasons companies rebrand, growth should always be the primary motivation. There are many red flags that should indicate...
Nov 16, 20221 min read
Rebranding News is Here
The November issue of Rebranding News is here. Read the full e-newsletter here. Pack Your Rebranded Name With Meaning We had the pleasure...
Nov 15, 20221 min read
Rebranding Requires...
Rebranding requires more than names, logos, websites and marketing materials. It can be an emotionally demanding process that requires...
Nov 15, 20223 min read
No Such Thing As an Overnight Rebrand
Americans are obsessed with quick transformations. We love “before and after” comparisons. We watch a season of the “The Biggest Loser”...
Nov 15, 20224 min read
How To Rebrand: Follow These Four Steps
Rebranding is a major undertaking for an organization, but one that can deliver an ROI that far surpasses the investment in resources and...
Nov 10, 20224 min read
Selecting a Rebranded Name
Jim Heininger's latest story "What's In a Rebranded Name? Hopefully Everything" originally appeared in Forbes: https://bit.ly/3UDhKS9...
Oct 31, 20222 min read
Rebranding Experts Helps Rebrand Ver-Tex Construction to Contexture
Rebranding Experts, the dedicated rebranding specialist agency, has helped rebrand Boston-based Ver-Tex Construction to Contexture,...
Oct 19, 20221 min read
Rebranding News is Here
Our October issue of Rebranding News is here. Read the full issue here. A Brand Refresh, Repositioning or Rebrand. What Are The...
Sep 28, 20221 min read
Rebranding News and Learnings
Our next Rebranding News is out! Click here to read. When the External Environment Demands A Brand Change Sometimes organizations "need"...
Sep 27, 20224 min read
How To Overcome Rebranding Resistance
Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first...
Sep 27, 20221 min read
Jim Heininger Joins Patience on Online Success Journey Podcast
Jim Heininger joins Patience Nyesigire on her Online Success Journey podcast to talk #rebranding. Listen to the episode here. Other...
Sep 26, 20221 min read
Jim Heininger Joins Get Down to Business Podcast
Jim Heininger joins Shalom Klein on his Get Down To Business podcast to talk rebranding. Listen to Jim's interview or enjoy the entire...
Sep 21, 20221 min read
24 Hours of Rebranding
Other Relevant Stories: Should I Rebrand? Build The Rebrand Business Case (rebrandingexperts.com) PRO: Rebranding Can Improve Corporate...
Sep 13, 20221 min read
Why Rebrand?
Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast...
Sep 7, 20223 min read
When External Dynamics Require a Rebrand
Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...
Aug 29, 20222 min read
The Single Most Important Rule In Rebranding
Related Stories: Should I Rebrand? Take The Quiz Refresh, Reposition or Rebrand? This is not the time to make little plans! We call it...
Aug 25, 20225 min read
The Role of Digital In Rebranding
Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...
Aug 18, 20222 min read
Rebranding News Email Newsletter Is Out
Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger...
Aug 17, 20223 min read
Refresh, Reposition or Rebrand?
The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12...
