News & Blog | The Rebranding Experts

Oct 17, 20231 min read

Communications in a Successful Rebranding

Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...

Oct 5, 20234 min read

How Long Does Rebranding Take?

This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...

Sep 21, 20231 min read

Rebranding Best Practices

September issue of Rebranding News is out, packed with best practices. https://bit.ly/3Pqu2LZ Read previous newsletters here: August 2023...

Sep 15, 20233 min read

15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company

Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...

Sep 15, 20231 min read

Pain Points That Signal It Is Time to Rebrand

Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...

Sep 6, 20232 min read

Master Rebranding Uncertainty

Rebranding an organization can be an emotional roller coaster. Throughout the year as a rebranding agency, we collaborate with companies...

Aug 28, 20233 min read

Rebranding in A Merger or Acquisition

In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...

Aug 22, 20231 min read

How To Rebrand

Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...

Aug 22, 20231 min read

Rebranding Strategy = Opportunity

Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...

Aug 7, 20232 min read

Three Approaches to Rebranding

Jim Heininger joined Drew Dinkelacker on his Marketing Accelerator podcast to talk about three ways to approach rebranding. Here's the...

Aug 7, 20233 min read

How To Rebrand Successfully: 6 Lessons from Twitter’s Missteps

Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...

Jul 19, 20234 min read

Why Is Everyone Rebranding?

Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...

Jul 19, 20231 min read

Rebranding News: Rebranding Strategies and Execution Tactics

The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.

Jun 20, 20231 min read

Rebranding News on Best Practices

The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...

Jun 13, 20233 min read

Rebranding is The Ultimate Brand-Led Business Transformation

Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...

May 31, 20231 min read

Rebranding News May 2023

The May issue of Rebranding News is available here.

May 10, 20232 min read

When An Old Rusty Brand Needs Rebranding

This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...

Apr 25, 20231 min read

Rebranding News: April 2023

Our April issue of Rebranding News is out and loaded with rebranding best practices. here. Read previous issue of Rebranding News here:...

Apr 20, 20233 min read

The World of Difference Between Renaming and Rebranding

This story originally appeared in Forbes. It is too common a scenario: An organization wants to change its name and design a new logo....

Apr 19, 20231 min read

Rebranding as Your Growth Accelerator

Jim Heininger joins Dr. Tom DuFore on the Multiply Your Success Podcast to talk about how rebranding can be a strategic growth...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

The Most Overlooked Question In Rebranding: What Are You Leaving Behind?

Rebranding Best Practices

Understanding the Distinctions Between Repositioning and Rebranding

Navigating Rebranding: What Customers Deserve To Know And Why It Matters

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Rebranding Myths Debunked

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