Oct 19, 20231 min read
Rebranding Best Practices
The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...
Oct 17, 20231 min read
Communications in a Successful Rebranding
Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...
Oct 5, 20234 min read
How Long Does Rebranding Take?
This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...
Sep 21, 20231 min read
Rebranding Best Practices
September issue of Rebranding News is out, packed with best practices. https://bit.ly/3Pqu2LZ Read previous newsletters here: August 2023...
Sep 15, 20233 min read
15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company
Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...
Sep 15, 20231 min read
Pain Points That Signal It Is Time to Rebrand
Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...
Sep 6, 20232 min read
Master Rebranding Uncertainty
Rebranding an organization can be an emotional roller coaster. Throughout the year as a rebranding agency, we collaborate with companies...
Aug 28, 20233 min read
Rebranding in A Merger or Acquisition
In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...
Aug 22, 20231 min read
How To Rebrand
Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...
Aug 22, 20231 min read
Rebranding Strategy = Opportunity
Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...
Aug 7, 20232 min read
Three Approaches to Rebranding
Jim Heininger joined Drew Dinkelacker on his Marketing Accelerator podcast to talk about three ways to approach rebranding. Here's the...
Aug 7, 20233 min read
How To Rebrand Successfully: 6 Lessons from Twitter’s Missteps
Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...
Jul 19, 20234 min read
Why Is Everyone Rebranding?
Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...
Jul 19, 20231 min read
Rebranding News: Rebranding Strategies and Execution Tactics
The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.
Jun 20, 20231 min read
Rebranding News on Best Practices
The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...
Jun 13, 20233 min read
Rebranding is The Ultimate Brand-Led Business Transformation
Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...
May 31, 20231 min read
Rebranding News May 2023
The May issue of Rebranding News is available here.
May 10, 20232 min read
When An Old Rusty Brand Needs Rebranding
This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...
Apr 25, 20231 min read
Rebranding News: April 2023
Our April issue of Rebranding News is out and loaded with rebranding best practices. here. Read previous issue of Rebranding News here:...
Apr 20, 20233 min read
The World of Difference Between Renaming and Rebranding
This story originally appeared in Forbes. It is too common a scenario: An organization wants to change its name and design a new logo....
