Aug 61 min read
Rebranding Best Practices
Our July Rebranding News is out stuffed full of rebranding best practices, starting with a review of the differences between #rebranding...
May 145 min read
75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes
Molly Cohen’s story on #rebranding for Chief, featuring comment from Jim Heininger. With the influx of new companies hitting the market,...
Dec 7, 20224 min read
Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...
Sep 27, 20224 min read
How To Overcome Rebranding Resistance
Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first...
Sep 27, 20221 min read
Jim Heininger Joins Patience on Online Success Journey Podcast
Jim Heininger joins Patience Nyesigire on her Online Success Journey podcast to talk #rebranding. Listen to the episode here. Other...
Jul 28, 20226 min read
Overcoming The Digital Challenge In Rebranding
Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...
Jun 7, 20221 min read
Redefine a Brand's Purpose and Make it Relevant To Customers
Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...
Nov 16, 20213 min read
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
Sep 30, 20213 min read
3 Biggest Rebranding Blunders to Avoid
With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...
Sep 21, 20213 min read
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
