Dec 7, 20224 min read
Your Rebranded Customer Experience
#Rebranding requires a new customer brand experience. Our new Forbes story outlines how a #rebrand allows you the opportunity to...
Sep 7, 20223 min read
When External Dynamics Require a Rebrand
Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...
Jul 28, 20226 min read
Overcoming The Digital Challenge In Rebranding
Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...
Apr 21, 20221 min read
Can't Rebrand? Then Refresh
Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...
Nov 16, 20213 min read
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
Sep 30, 20213 min read
3 Biggest Rebranding Blunders to Avoid
With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...
Sep 21, 20213 min read
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
Oct 13, 20201 min read
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
Sep 8, 20201 min read
3 Rebranding Blunders to Avoid
Rebranding mistakes to avoid
Aug 3, 20201 min read
10 Commandments of Rebranding
#rebrand #rebranding Rebranding an organization is a time and resource intensive endeavor. To ensure your success, follow these...
