Mar 16, 20234 min read
6 Steps to Keep Customers During a Rebrand
This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...
Mar 7, 20231 min read
Garlic Marketing Podcast on Rebranding
Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...
Feb 22, 20231 min read
The Thrifty Marketer Podcast Discusses Rebranding
Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...
Feb 22, 20231 min read
Questions CEOs Ask About Rebranding
Our latest story in Forbes dives into the three most common questions we experience from CEOs about the rebranding process. Read further...
Feb 16, 20231 min read
Rebranding News You Can Use
The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.
Feb 10, 20234 min read
The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...
Feb 10, 20233 min read
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
Jan 18, 20233 min read
How Much Does Rebranding Cost?
Other Relevant Stories: Three Credentials To Look for When Selecting a Rebranding Firm Three Red Flags That Signal You Need to Rebrand...
Jan 18, 20231 min read
Rebranding News: Where's The Beef in Your Rebranding?
The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...
Jan 3, 20231 min read
Digital Agency Growth Podcast on Rebranding
Jim Heininger joins Dan Englander of Sales Schema on its popular podcast Digital Agency Growth. Listed to the full discussion here. "Many...
