Your personal brand is your career calling card, built over many years. Dynamics change and it might be time to renew your personal...

Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...

Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...

Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...

Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...

Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...

What to avoid in rebanding

Rebranding mistakes to avoid

#1 predictor of rebranding success? Engaged leadership who embody the new brand. 3 Tips to Engage Leadership in Successful Rebranding...

A look at five simple questions to ask before rebranding