Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....

Jim Heininger joins a host of noteworthy branding experts - Aaron Ahuvia, Ph.D., David Aaker, Mark Bunnion, Chad Sowash, and Charles...

Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...

In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...

Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...

Our November issue of Rebranding news is available here. Check out the latest trends and tips starting with why Change Management in...

Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...

The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...

This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...

Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...