Aug 28, 20233 min read
Rebranding in A Merger or Acquisition
In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...
Aug 22, 20231 min read
Rebranding Strategy = Opportunity
Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...
Jul 19, 20234 min read
Why Is Everyone Rebranding?
Jim Heininger's story originally appeared in Forbes. Business runs at the speed of change in today's marketplace. And an increasing...
Jul 19, 20231 min read
Rebranding News: Rebranding Strategies and Execution Tactics
The July issue of Rebranding News is available and take at look at Why Everyone is Rebranding? Read more.
Jun 13, 20233 min read
Rebranding is The Ultimate Brand-Led Business Transformation
Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...
May 10, 20232 min read
When An Old Rusty Brand Needs Rebranding
This story is another in our series of why organizations rebrand. Also read: Rebranding: Sometimes You Need a Bigger Pot To Grow Rust has...
Apr 25, 20231 min read
Rebranding News: April 2023
Our April issue of Rebranding News is out and loaded with rebranding best practices. here. Read previous issue of Rebranding News here:...
Apr 5, 20232 min read
Overcoming Rebranding Challenges
Other recent podcast appearances: The Thrifty Marketer The Garlic Marketing Show Jim Heininger joins the Merged Marketing Podcast to talk...
Mar 27, 20231 min read
How To Make a Rebrand Successful
Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...
Mar 23, 20231 min read
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
