Feb 271 min read
What's In a Rebrand?
Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....
Feb 276 min read
Smart Rebranding Lessons for 2024
Jim Heininger joins a host of noteworthy branding experts - Aaron Ahuvia, Ph.D., David Aaker, Mark Bunnion, Chad Sowash, and Charles...
Feb 274 min read
2023's Rebranding Teachable Moments
Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...
Jan 301 min read
What's In a Rebrand?
Our January Rebranding News is out and addresses the question "What's In a Rebrand?" Read it here. Read previous issues of our...
Jan 241 min read
2023 Learnings Drive 2024 Rebranding Trends
Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...
Oct 26, 20231 min read
Debunking Rebranding Myths
While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...
Oct 5, 20234 min read
How Long Does Rebranding Take?
This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...
Sep 15, 20233 min read
15 Ways Rebranding Can Bring Unexpected Opportunity For Your Company
Jim Heininger's story originally appeared in Forbes. Rebranding an organization—establishing an entirely new customer promise, visual...
Sep 15, 20231 min read
Pain Points That Signal It Is Time to Rebrand
Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...
Sep 6, 20232 min read
Master Rebranding Uncertainty
Rebranding an organization can be an emotional roller coaster. Throughout the year as a rebranding agency, we collaborate with companies...
