Nov 16, 20213 min read
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
Nov 1, 20213 min read
What We Can Learn From the Facebook “Rebrand”
After weeks of speculation Facebook has “re”branded, making it the most discussed rebranding perhaps ever. The company has introduced the...
Oct 22, 20213 min read
Should Facebook Rebrand?
The internet is a buzz about Facebook's possibly rebranding. Founder Jim Heininger shared his thoughts in WIRED story on the challenges...
Oct 13, 20213 min read
Are You Rebrand Ready? 6 Unexpected Things To Know About The Rebranding Process
How to rebrand successfully, an insider's look.
Sep 30, 20213 min read
3 Biggest Rebranding Blunders to Avoid
With years of experience #rebranding organizations, we help companies avoid #rebrand missteps. Jim Heininger shares the most common...
Sep 21, 20213 min read
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
Sep 15, 20212 min read
Rebranding Requires Commitment
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
Sep 7, 20212 min read
The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!
Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0...
Sep 1, 20213 min read
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
Aug 25, 20213 min read
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...
