Mar 27, 20231 min read
How To Make a Rebrand Successful
Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...
Mar 16, 20234 min read
6 Steps to Keep Customers During a Rebrand
This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...
Mar 7, 20231 min read
Garlic Marketing Podcast on Rebranding
Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...
Feb 10, 20234 min read
The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...
Feb 10, 20233 min read
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
Jan 24, 20231 min read
2022 Rebranding Trends
Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several...
Jan 18, 20233 min read
How Much Does Rebranding Cost?
Other Relevant Stories: Three Credentials To Look for When Selecting a Rebranding Firm Three Red Flags That Signal You Need to Rebrand...
Jan 18, 20231 min read
Rebranding News: Where's The Beef in Your Rebranding?
The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...
Jan 3, 20231 min read
PROFIT With a Plan Podcast on Rebranding
Jim Heininger joins business growth strategist Marcia Riner on her PROFIT With A Plan podcast offering success advice for entrepreneurs...
Dec 16, 20222 min read
Three Credentials To Look For When Selecting A Rebranding Firm
Rebranding is no small task. It is like climbing to the mountaintop. When a company or organization steps into the belief that rebranding...
