Feb 271 min read
What's In a Rebrand?
Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....
Feb 274 min read
2023's Rebranding Teachable Moments
Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...
Jan 241 min read
2023 Learnings Drive 2024 Rebranding Trends
Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...
Nov 17, 20231 min read
Rebranding Requires Change Management
Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...
Oct 26, 20231 min read
Debunking Rebranding Myths
While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...
Oct 19, 20231 min read
Rebranding Best Practices
The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...
Oct 5, 20234 min read
How Long Does Rebranding Take?
This story originally appeared on Forbes. If you've made the decision to rebrand your business, your goal might be to launch within the...
Sep 21, 20231 min read
Rebranding Best Practices
September issue of Rebranding News is out, packed with best practices. https://bit.ly/3Pqu2LZ Read previous newsletters here: August 2023...
Sep 6, 20232 min read
Master Rebranding Uncertainty
Rebranding an organization can be an emotional roller coaster. Throughout the year as a rebranding agency, we collaborate with companies...
Aug 28, 20233 min read
Rebranding in A Merger or Acquisition
In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...
