Feb 27, 20241 min read
What's In a Rebrand?
Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....
Feb 27, 20246 min read
Smart Rebranding Lessons for 2024
Jim Heininger joins a host of noteworthy branding experts - Aaron Ahuvia, Ph.D., David Aaker, Mark Bunnion, Chad Sowash, and Charles...
Jan 30, 20241 min read
What's In a Rebrand?
Our January Rebranding News is out and addresses the question "What's In a Rebrand?" Read it here. Read previous issues of our...
Jan 24, 20243 min read
Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification
In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...
Jan 24, 20241 min read
2023 Learnings Drive 2024 Rebranding Trends
Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...
Nov 29, 20231 min read
Revamping Your Brand: Latest Rebranding News You Need to Know
Our November issue of Rebranding news is available here. Check out the latest trends and tips starting with why Change Management in...
Nov 17, 20231 min read
Rebranding Requires Change Management
Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...
Oct 26, 20231 min read
Debunking Rebranding Myths
While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...
Oct 19, 20231 min read
Rebranding Best Practices
The latest rebranding news is in, starting with "How Long Should a Rebrand Take?" Read our October newsletter here for rebranding best...
Oct 17, 20231 min read
Communications in a Successful Rebranding
Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...
