Jul 23, 20211 min read
REBRANDING EXPERTS MANAGES TRANSFORMATION OF RIEGEL LINEN, T-Y GROUP AND HARBOR LINEN TO 1CONCIER
Rebranding Experts provided strategy and support for the formation of 1Concier, capping off the merger and rebranding announcement of...
Jun 16, 20211 min read
Recently Rebranded? Share Your Knowledge
We're conducting our survey on rebranding success again. If you recently completed a rebranding, please take a moment to complete this...
May 25, 20211 min read
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
Apr 8, 20211 min read
Rebranding Your Personal Brand
Your personal brand is your career calling card, built over many years. Dynamics change and it might be time to renew your personal...
Mar 4, 20211 min read
The CEO's Role in a Successful Rebranding
Rebranding unlocks your company’s trapped potential. It is the opportunity to update your image, better articulate the products you...
Feb 16, 20211 min read
Trends in Rebranding: Fear is Fading
Rebranding is an enterprise-wide strategic growth accelerator. The trends we see in rebranding are focused on simplification and...
Dec 21, 20204 min read
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
Oct 13, 20201 min read
Immediate Outcomes of Rebranding
Most companies who #rebrand experience these immediate positive outcomes by aligning behind a new brand story and reinvigorated customer...
Oct 6, 20201 min read
Avoid Rebranding Scar Tissue
Avoid Rebranding Scar Tissue The greatest challenges to rebranding success are internal challenges: - Lack of leadership support - Lack...
Sep 16, 20201 min read
3 Rebranding Blunders To Avoid
What to avoid in rebanding
