Sep 21, 20213 min read
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
Sep 15, 20212 min read
Rebranding Requires Commitment
Rebranding your organization can be an emotional roller coaster experience. We work with companies year round who seek to accelerate...
Sep 7, 20212 min read
The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!
Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0...
Sep 1, 20213 min read
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
Aug 25, 20213 min read
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...
Aug 24, 20211 min read
Rebranding Experts Helps Curiosity Rebrand
CuriosityStream rebrands as Curiosity as business expands – TBI Vision US factual company CuriosityStream is rebranding itself with the...
