Jul 19, 20224 min read
Rebranding Success Requires Engaged Employees
This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...
Sep 21, 20213 min read
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
May 25, 20211 min read
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
Apr 6, 20201 min read
Forbes: Time to Reengineer Your Employer Brand?
Time to reengineer your employer brand? Helpful advice from Founder Jim Heininger for companies whose employee reputation is strained by...
