Rebranding Success Requires Engaged Employees
This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...
Jul 19, 20224 min read
The Importance of Internal Engagement When Rebranding
#Rebranding hurts! That is, it should seriously hurt your competition! But far too often companies produce self-inflicted pain but not...
Sep 21, 20213 min read
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
May 25, 20211 min read
Forbes: Time to Reengineer Your Employer Brand?
Time to reengineer your employer brand? Helpful advice from Founder Jim Heininger for companies whose employee reputation is strained by...
Apr 6, 20201 min read
