Sep 7, 20212 min read
The Single Most Important Rule In Rebranding – This Is Not the Time to Make Little Plans!
Be aspirational when rebranding. Jim Heininger shares advice on this rebrand golden rule in Business to Community. https://bit.ly/3yT2bd0...
Sep 1, 20213 min read
Rebranding Requires A New Customer Experience
At its core, rebranding is the redesign of your customer promise and the customer experience, making it more relevant and differentiating...
Aug 25, 20213 min read
Please, Oh Please, No Acronyms When Rebranding — Pack That New Name With Meaning
https://bit.ly/2Wgocpb Jim Heininger's story feature on Forbes.com. As we watch the daily reports of organizations announcing a rebrand,...
Aug 24, 20211 min read
Rebranding Experts Helps Curiosity Rebrand
CuriosityStream rebrands as Curiosity as business expands – TBI Vision US factual company CuriosityStream is rebranding itself with the...
Aug 9, 20212 min read
REBRANDING EXPERTS HELPS BPI GROUP BECOME BRAVANTI
REBRAND IS PART OF FIRM’S GROWTH JOURNEY, EQUIPPING LEADERS AND ORGANIZATIONS TO BRAVE UNCERTAINTY AND IGNITE BOLD FUTURES CHICAGO (Aug....
Jul 23, 20211 min read
REBRANDING EXPERTS MANAGES TRANSFORMATION OF RIEGEL LINEN, T-Y GROUP AND HARBOR LINEN TO 1CONCIER
Rebranding Experts provided strategy and support for the formation of 1Concier, capping off the merger and rebranding announcement of...
May 25, 20211 min read
Celebrate The Work, Not the Trophy
Nobody likes a braggart. If you with an industry award, celebrate the work, not the shiny trophy. Founder Jim Heininger's thoughts in...
Dec 21, 20204 min read
Featured in Forbes: From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends
Read Jim Heininger's story in Forbes: https://bit.ly/3mpQHHM 2020 is the year that has upset virtually all business trends and has had a...
Apr 20, 20201 min read
CMOS: Become Change Agents
CMOs today must be the lead change agent in their company to align employees to deliver a continually advancing customer experience.
