Feb 271 min read
What's In a Rebrand?
Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....
Feb 274 min read
2023's Rebranding Teachable Moments
Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...
Jun 13, 20233 min read
Rebranding is The Ultimate Brand-Led Business Transformation
Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...
Apr 19, 20232 min read
Rebranding: Three Tips in Three Minutes
Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...
Apr 5, 20232 min read
Overcoming Rebranding Challenges
Other recent podcast appearances: The Thrifty Marketer The Garlic Marketing Show Jim Heininger joins the Merged Marketing Podcast to talk...
Mar 23, 20231 min read
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
Feb 16, 20231 min read
Rebranding News You Can Use
The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.
Jan 18, 20231 min read
Rebranding News: Where's The Beef in Your Rebranding?
The January issue of Rebranding News is out and takes a look at the difference between a rebranding firm versus a traditional...
Jan 3, 20231 min read
Digital Agency Growth Podcast on Rebranding
Jim Heininger joins Dan Englander of Sales Schema on its popular podcast Digital Agency Growth. Listed to the full discussion here. "Many...
Jan 3, 20231 min read
PROFIT With a Plan Podcast on Rebranding
Jim Heininger joins business growth strategist Marcia Riner on her PROFIT With A Plan podcast offering success advice for entrepreneurs...
