M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...
May 26, 20224 min read
PRO: Rebranding Can Improve Corporate Reputation
Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...
May 23, 20222 min read
Can't Rebrand? Then Refresh
Founder Jim Heininger's thoughts in Forbes on how to refresh your brand if a full #rebrand isn't in the cards: "Put Pencil To Paper -...
Apr 21, 20221 min read
Mar 31, 20220 min read
Forrester Reports Rebranding on the Rise Among B2B Companies
Forrester reports that with M&A activity at an all-time high and a coming post-pandemic brand strategy wave that rebranding is on the...
Mar 17, 20221 min read
KEY REBRANDING TRENDS TO WATCH
Jim Heininger shares the Rebranding Experts' thoughts on key rebranding trends to watch in 2022. The video follows a story in Forbes.
Feb 1, 20221 min read
Key Rebranding Trends To Watch in 2022
Our annual look at rebranding trends featured in Forbes. https://bit.ly/3IH56ef At the beginning of each year, my firm takes a look at...
Jan 27, 20224 min read
Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value
This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...
Jan 4, 20224 min read
Rebranding Experts Makes Strong Debut on Clutch with 5 Star Review
Based in Chicago, Rebranding Experts is a team of top-notch professionals that aim to help businesses and organizations go through the...
Nov 29, 20212 min read
The Cost Of Rebranding: A Checklist For Determining Your Investment
The Cost of Rebranding
Nov 16, 20213 min read
