Apr 5, 20232 min read
Overcoming Rebranding Challenges
Other recent podcast appearances: The Thrifty Marketer The Garlic Marketing Show Jim Heininger joins the Merged Marketing Podcast to talk...
Mar 27, 20231 min read
How To Make a Rebrand Successful
Jim Heininger joins Chris Outlaw on The Unified Brand Podcast produced by his UK firm Brand Elements. Listen is as they talk about what...
Mar 23, 20231 min read
Rebranding News March 2023
Our March issue of Rebranding is out and available here discussing such topics as keeping your customer during a rebrand and timing...
Mar 16, 20234 min read
6 Steps to Keep Customers During a Rebrand
This story originally eppeared in Forbes, read it here. It’s one of the major hesitations of business leaders when it comes to...
Mar 7, 20231 min read
Garlic Marketing Podcast on Rebranding
Jim Heininger joins Ian Garlic on his terrific Garlic Marketing Show podcast for a deep dive into our rebranding approach. Take a look as...
Feb 22, 20231 min read
The Thrifty Marketer Podcast Discusses Rebranding
Jim Heininger joins Vivek Nair on The Thrifty Marketer Podcast to discuss succesful strategies for a successful rebranding. Listen in on...
Feb 16, 20231 min read
Rebranding News You Can Use
The next issue of Rebranding News is out. Read up on 2023 tends and how your brand may have outgrown its pot.
Feb 10, 20234 min read
The Essential Ingredients of a Transformative Brand Change
This story by Jim Heininger originally appeared in Forbes. It was in 1984 when Clara Peller introduced “Where’s the beef?” into our...
Feb 10, 20233 min read
Rebranding: Sometimes You Need a Bigger Pot To Grow
Experienced plant lovers know that a plant will only grow as big as its pot allows. The pot size determines how far the root system can...
Jan 24, 20231 min read
2022 Rebranding Trends
Each year our team identifies trends in rebranding that will have an impact on the practice in the coming year. 2022 produced several...
