Jul 27, 20223 min read
Should I Rebrand? Build The Rebrand Business Case
Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory....
Jul 19, 20224 min read
Rebranding Success Requires Engaged Employees
This story by Jim Heininger originally appeared on Forbes.com. https://bit.ly/3yQw5AS Rebranding is on the rise, especially in the B2B...
Jul 15, 20221 min read
Stimulating Growth is Primary Reason for Rebranding
Our latest Rebranding News newsletter tackles the question of why rebrand? While there are multiple reasons for rebranding, according to...
Jun 7, 20221 min read
Redefine a Brand's Purpose and Make it Relevant To Customers
Jim Heininger shares perspective in this Association of National Advertiser's (ANA) story on #rebranding. "Rebranding is not only about...
May 26, 20224 min read
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...
May 23, 20222 min read
PRO: Rebranding Can Improve Corporate Reputation
Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...
Mar 31, 20220 min read
Mar 17, 20221 min read
Forrester Reports Rebranding on the Rise Among B2B Companies
Forrester reports that with M&A activity at an all-time high and a coming post-pandemic brand strategy wave that rebranding is on the...
Feb 1, 20221 min read
KEY REBRANDING TRENDS TO WATCH
Jim Heininger shares the Rebranding Experts' thoughts on key rebranding trends to watch in 2022. The video follows a story in Forbes.
Jan 27, 20224 min read
Key Rebranding Trends To Watch in 2022
Our annual look at rebranding trends featured in Forbes. https://bit.ly/3IH56ef At the beginning of each year, my firm takes a look at...
