

Rebranding News is Here
Our October issue of Rebranding News is here. Read the full issue here. A Brand Refresh, Repositioning or Rebrand. What Are The...
Oct 19, 20221 min read


How To Overcome Rebranding Resistance
Jim Heininger offers advice on how to overcome resistance you might experience in a #rebranding initiative in this story which first...
Sep 27, 20224 min read


24 Hours of Rebranding
Other Relevant Stories: Should I Rebrand? Build The Rebrand Business Case (rebrandingexperts.com) PRO: Rebranding Can Improve Corporate...
Sep 21, 20221 min read


Why Rebrand?
Jim Heininger joins James Whitelock on his popular Marketing Rules Podcast to talk rebranding. Listen to the episode here. Other Podcast...
Sep 13, 20221 min read


When External Dynamics Require a Rebrand
Jim Heininger tackles the issue of when external forces require a company to #rebrand in this story originally posted on Forbes -- and...
Sep 7, 20223 min read


The Role of Digital In Rebranding
Jim Heininger recently joined Greg Silverman on Monigle's Digitally Enabled podcast. Listen to the podcast here, transcript provided...
Aug 25, 20225 min read


Rebranding News Email Newsletter Is Out
Read the August issue of our Rebranding News email newsletter: https://bit.ly/3K16udC A PRO Viewpoint on Rebranding by Jim Heininger...
Aug 18, 20222 min read


Refresh, Reposition or Rebrand?
The term “rebranding” is thrown around a lot these days as companies try to recast their identity to fuel future growth. We see 10 to 12...
Aug 17, 20223 min read


Branding, Rebranding and Refreshing Your Brand
Highlights from Jon Tromans’ Not Another Marketing Podcast featuring Jim Heininger, the Founder of the Rebranding Experts, to talk...
Aug 3, 20224 min read


Overcoming The Digital Challenge In Rebranding
Jim Heininger was a recent guest on the Digitally Enabled podcast. Below is the transcript, you can listen to the conversation here. ...
Jul 28, 20226 min read