In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...

Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...

Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...

In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...

Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...

Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...

Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...

The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...

Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...

Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...