Jan 243 min read
Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification
In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...
Oct 17, 20231 min read
Communications in a Successful Rebranding
Jim Heininger outlines how communications professional can contribute to a successful rebranding of their company in this story for...
Sep 15, 20231 min read
Pain Points That Signal It Is Time to Rebrand
Our newest story for Forbes.com looks at the pain points that suggest rebranding may be the solution to your brand's underwhelming...
Aug 28, 20233 min read
Rebranding in A Merger or Acquisition
In our continuing series of reasons to rebrand, we take a look at those times when you need to fly a new corporate flag in a merger or...
Aug 22, 20231 min read
How To Rebrand
Our latest issue of Rebranding News is out with insights on rebranding strategy, rebranding research and tips on how to rebrand. Read the...
Aug 22, 20231 min read
Rebranding Strategy = Opportunity
Rebranding is akin to creating a startup within a mature business operation—an opportunity to start anew, armed with the insights of...
Aug 7, 20233 min read
How To Rebrand Successfully: 6 Lessons from Twitter’s Missteps
Twitter’s recent rebranding to “X” caused a reported loss in brand value of $4 to $20 billion dollars according to finance experts. It...
Jun 20, 20231 min read
Rebranding News on Best Practices
The June issue of Rebranding News dives into whether rebranding is the ultimate brand-led business transformation. Read the full issue...
Jun 13, 20233 min read
Rebranding is The Ultimate Brand-Led Business Transformation
Jim Heininger's story originally appeared in Forbes. Nearly every business has conducted some form of business transformation, mostly...
Apr 19, 20232 min read
Rebranding: Three Tips in Three Minutes
Jim Heininger joined Drew Dinkelacker on the Marketing Accelerator Podcast to share the difference between a brand refresh, repositioning...
