Nov 28, 20222 min read
3 Red Flags That Signal You Need to Rebrand
There are many reasons companies rebrand, growth should always be the primary motivation. There are many red flags that should indicate...
Nov 16, 20221 min read
Rebranding News is Here
The November issue of Rebranding News is here. Read the full e-newsletter here. Pack Your Rebranded Name With Meaning We had the pleasure...
Nov 15, 20221 min read
Rebranding Requires...
Rebranding requires more than names, logos, websites and marketing materials. It can be an emotionally demanding process that requires...
Nov 15, 20223 min read
No Such Thing As an Overnight Rebrand
Americans are obsessed with quick transformations. We love “before and after” comparisons. We watch a season of the “The Biggest Loser”...
Nov 15, 20224 min read
How To Rebrand: Follow These Four Steps
Rebranding is a major undertaking for an organization, but one that can deliver an ROI that far surpasses the investment in resources and...
Nov 10, 20224 min read
Selecting a Rebranded Name
Jim Heininger's latest story "What's In a Rebranded Name? Hopefully Everything" originally appeared in Forbes: https://bit.ly/3UDhKS9...
