May 26, 20224 min read
M&A Surge Drives Rebranding: Here Are Your Options
Jim Heininger shared the following story for executives initiating mergers or acquisitions on how to address rebranding options. This...
May 23, 20222 min read
PRO: Rebranding Can Improve Corporate Reputation
Jim Heininger recently shared the PRO perspective on the power of rebranding in a major research summary for CQ Press. The platform is a...