Jan 27, 20224 min read
Key Rebranding Trends To Watch in 2022
Our annual look at rebranding trends featured in Forbes. https://bit.ly/3IH56ef At the beginning of each year, my firm takes a look at...
Jan 4, 20224 min read
Elasticity And Speed In Rebranding To Unlock Private Equity Portfolio Company Value
This story first appeared on Forbes January 4, 2022. Private equity firms are one of the more frequent users of rebranding as they pursue...
