News & Blog | The Rebranding Experts

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Rebranding Strategies and Best Practices

Nov 21, 20244 min read

The Most Overlooked Question In Rebranding: What Are You Leaving Behind?

This story originally appeared on Forbes.com . Rebranding is more than just a facelift; it’s a profound transformation that can redefine...

Nov 21, 20241 min read

Rebranding Best Practices

Rebranding Best Practices from the Rebranding Experts

Sep 24, 20244 min read

Understanding the Distinctions Between Repositioning and Rebranding

This story on the distinctions between repositioning and rebranding originally appeared in Forbes . Rebranding is more than just a...

Sep 24, 20243 min read

Navigating Rebranding: What Customers Deserve To Know And Why It Matters

what customer deserve to know about your rebranding

Sep 24, 20241 min read

Rebranding Best Practices

Aug 6, 20241 min read

Rebranding Best Practices

Our July Rebranding News is out stuffed full of rebranding best practices, starting with a review of the differences between #rebranding...

Jul 23, 20241 min read

Rebranding Best Practices

Our June issue of Rebranding Experts email newsletter on rebranding best practices is available here, with a deep dive into what...

May 31, 20241 min read

Rebranding Best Practices

Our next issue of Rebranding News is out and it leads with our inclusion in a story on rebranding for CHIEF. Read it here. And while you...

May 14, 20245 min read

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

Molly Cohen’s story on #rebranding for Chief, featuring comment from Jim Heininger. With the influx of new companies hitting the market,...

May 14, 20241 min read

Rebranding Myths Debunked

Rebranding myths debunked

Feb 27, 20241 min read

What's In a Rebrand?

Momentum Magazine takes a deep dive into all the dynamics of a rebranding for companies considering a brand-led business transformation....

Feb 27, 20246 min read

Smart Rebranding Lessons for 2024

Jim Heininger joins a host of noteworthy branding experts - Aaron Ahuvia, Ph.D., David Aaker, Mark Bunnion, Chad Sowash, and Charles...

Feb 27, 20244 min read

2023's Rebranding Teachable Moments

Rebranding, a proven and pivotal growth strategy, regretfully took a very visible stumble in 2023. While some companies, like Kellogg's...

Jan 30, 20241 min read

What's In a Rebrand?

Our January Rebranding News is out and addresses the question "What's In a Rebrand?" Read it here. Read previous issues of our...

Jan 24, 20243 min read

Rebrands That Shed the Excess Words and Vowels to Gain More: The Art of Simplification

In 2017, the world of sugary indulgence was forever altered. Dunkin' Donuts, purveyor of delectable rings of temptation, made a bold move...

Jan 24, 20241 min read

2023 Learnings Drive 2024 Rebranding Trends

Our December newsletter takes a look at the teachable moments about rebranding in 2023 and how they'll be applied in 2024 rebranding...

Nov 29, 20231 min read

Revamping Your Brand: Latest Rebranding News You Need to Know

Our November issue of Rebranding news is available here. Check out the latest trends and tips starting with why Change Management in...

Nov 17, 20231 min read

Rebranding Requires Change Management

Rebranding is change, which is why rebranding requires change management to be successful. Read our latest story in Forbes "Change...

Oct 26, 20231 min read

Debunking Rebranding Myths

While support of a rebranding strategy is growing, many business execs remain plagued by misconceptions that leave them hesitant to...

KEY REBRANDING TRENDS TO WATCH

5 Questions To Ask Before Rebranding

The Definition of Rebranding

On Brand Podcast

CEOs, Carry the Rebranding Flag

CMOS: Become Change Agents

Rebranding Your Personal Brand: Easy Steps To Stage Your Personal Brand Turnaround

Make The Right Rebrand First Impression

10 Essential Things to Companies Need to Do When Rebranding After a PR Disaster

Rebranding Became Fearless In 2019: Here's What To Expect In 2020

Rebranding Strategies and Best Practices

The Most Overlooked Question In Rebranding: What Are You Leaving Behind?

Rebranding Best Practices

Understanding the Distinctions Between Repositioning and Rebranding

Navigating Rebranding: What Customers Deserve To Know And Why It Matters

Rebranding Best Practices

75% of Companies Have Rebranded Since 2020. Here’s How Leaders Can Ensure Employee Buy-In During Big Changes

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